Target Sets Up 'Peanuts' Audition. Guess Who Tried Out?
Plus, the Five Most Engaging Spots Right Now
Published on October 21, 2015.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, CNN promotes its new millenial-targeted video platform Great Big Story; JC Penney advertises the store chain's fall sale, and both Ubisoft and Walmart launch smartphone apps. While Ubisoft's app lets you play videogame Just Dance 2016 with your phone, Walmart tells the story of a father who is able to buy a bicycle for his daughter through its new app and pick it up at a nearby store.
Finally, Target taps into the highly anticipated "The Peanuts Movie." In the spot, the characters interview young actors auditioning for their roles in a Target commercial, and a duo of "Family Guy" characters try their luck.