Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, model Kendall Jenner sells Estee Lauder's Modern Muse fragrance to the tune of Patti LaBelle's "Lady Marmalade," and Sprint releases a spot featuring singer Prince Royce and a woman undergoing a lie detector test. Both are asked about their wireless carrier's iPhone upgrades. (Coincidentally, KFC also released a lie-detector-themed spot this week.)

And Apple releases a spot for its iPhone 6s, and this one isn't voiced by Sir Jony Ive. Instead, the stars of this video are Bill Hader, Selena Gomez and ordinary Joes who read news and take selfies with the new "peek and pop" technology.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Apple iPhone: The Only Thing That's Changed Is...

Network: CBS

Show: NFL Football

Primetime Airing: Sep. 17, 8:42 pm ET

Sprint: iPhone Forever: Lie Detector: Prince Royce

Network: CBS

Show: NFL Football

Primetime Airing: Sep. 17, 8:32 pm ET

AT&T: Son

Network: CBS

Show: NFL Football

Primetime Airing: Sep. 17, 9:48 pm ET

Estee Lauder: Inspire: Kendall Jenner

Network: NBC

Show: Mat Franco's Got Magic

Primetime Airing: Sep. 17, 10:10 pm ET

Xerox: Work Can Work Better... With Xerox

Network: Fox News

Show: Hannity

Primetime Airing: Sep. 17, 10:30 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Apple iPhone: The Only Thing That's Changed Is...

Online Views: 2,644,213

Social Actions: 107,212

SpotShare: 6.82%

Activision: Destiny: The Taken King: Evil's Most Wanted

Online Views: 11,588,118

Social Actions: 36,747

SpotShare: 6.44%

Dior: The New Fragrance

Online Views: 3,236,218

Social Actions: 20,724

SpotShare: 2.36%

Samsung Mobile: It's Not a Phone, It's a Galaxy: Wireless Charging

Online Views: 1,383,269

Social Actions: 12,809

SpotShare: 1.23%

Old Spice: Checkmate

Online Views: 1,265,922

Social Actions: 6,146

SpotShare: 0.82%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.