Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Adidas uses a wordless, dramatically lit spot to plug its Adizero F50 soccer cleats -- the World Cup has you in the mood for new fútbol gear, right? -- while Visa serves up a bunch of Nobel Peace laureates and nominees who are, yes, excited about fútbol too. (Creativity previewed the spot and made it an Editor's Pick.) And Hispanic comedian Felipe Esparza stars in an English-language Honda Fit spot that has a Spanish hashtag (#UnBuenFit).

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

VISA: FIFA World Cup: United in Rivalry

Network: ESPN

Show: 2014 Wimbledon Championships

Airing Date: Jun. 26, 8:28 am EST

Honda: Un Buen Fit

Network: NBC

Show: Last Comic Standing

Primetime Airing: Jun. 26, 10:54 pm EST

Chrysler: Born Makers: Get People Talking

Network: A&E

Show: The First 48

Primetime Airing: Jun. 26, 9:11 pm EST

Adidas: Sprintframe

Network: ESPN2

Show: 2014 FIFA World Cup

Airing Date: Jun. 26, 9:59 am EST

Lowe's: Washing Machine Silver Lining

Network: TBS

Show: The Big Bang Theory

Primetime Airing: Jun. 26, 9:03 pm EST

Most Engaging

Top ads by SpotShare for the past 7 days

Adidas: The Dream: All in or Nothing

Online Views: 8,703,891

Social Actions: 88,929

SpotShare: 10.25%

Nike: The Last Game

Online Views: 6,662,523

Social Actions: 52,848

SpotShare: 6.81%

Adidas: House Match

Online Views: 4,244,859

Social Actions: 48,893

SpotShare: 5.37%

Beats Audio: The Game Before The Game

Online Views: 3,405,885

Social Actions: 28,729

SpotShare: 3.60%

Pantene: Not Sorry

Online Views: 2,469,959

Social Actions: 25,398

SpotShare: 2.91%

View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.