Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lexus shows how its connected ES and ES Hybrid vehicles help drivers stay on top of all the details surrounding a night out on the town, while Stephen Merchant gets an accidental ego boost thanks to ladies checking out a nearby Cadillac ATS Coupe. And GE serves up a broadcast cut of a thought-provoking video about the nature of new ideas that Creativity recently made an Editor's Pick.
Target: Made To Matter
