Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, newly minted NBA star Dante Exum appears in a spot for Foot Locker, while Chevrolet brags about being "the first and only car company to bring built-in 4G LTE Wi-Fi to cars, trucks and crossovers." And Apple pays homage to parenthood in a new spot that Creativity made its Editor's Pick yesterday.