Wendy's Fuels Fox Sports' Social VR Effort

(Fox)

September 22, 2017 08:41 PM

While virtual reality isn't sufficiently advanced to allow college football fans to play a down for the Fighting Irish like some sort of cybernetic Rudy Ruettiger, Fox Sports' social VR offering may very well be the next-best thing.

Featured Stories

TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, vertical video products and potentially leaning into the video podcast trend.

TelevisaUnivision unveils Gen Z-first strategy in upfront pitch

Brand Marketing

How brands are investing in local marketing—and why it’s so important

Brand Marketing

Brandon Doerrer

How brands are investing in local marketing—and why it’s so important

Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Influencers & Creators

Gillian Follett

Brand Marketing

Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends

Brand Marketing

Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends

Latest News

WPP moves Grey’s reporting structure under Ogilvy

YouTube star MrBeast partners with Jack Link’s for line of jerky, beef sticks

Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages

JPMorganChase’s Lorraine Chow Hansen on career lessons she took from her parents

Staying current is easy with newsletters delivered straight to your inbox.

See More in Media

How Revolt is changing its business model, and what it means for its upfront strategy

Why Liquid Death’s chief media officer pays special attention to the upper funnel

Warner Bros. Discovery restructures ad sales division under new ad chiefs

Why Netflix’s WWE ‘Raw’ has advertisers divided—and what media buyers are looking for in brand deals

Staying current is easy with newsletters delivered straight to your inbox.