Boosted by creative and commerce, social media is the top media space today, far surpassing traditional media outlets. Why? Shoppable properties do what traditional media never could—enable purchases as the media is being consumed.
Boosted by creative and commerce, social media is the top media space today, far surpassing traditional media outlets. Why? Shoppable properties do what traditional media never could—enable purchases as the media is being consumed.
There are various ways marketers can evaluate their agency partners’ financial fitness.