Spotify is eyeing connected TV ad dollars. The music streamer is launching video ads for its CTV apps, beginning with Roku as the first partner, in what will soon be known as the Spotify CTV Partner Network.
The developing network is a vision for not just being able to disseminate its video advertisers among a variety of TV-screen platforms, but also to add to the loop of devices those advertisers can retarget audiences on.
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“The dream is ubiquity—that we’re going to bring the Spotify experience with all of these new consumer and advertising products to every point of consumption,” said Emma Vaughn, head of advertising business development and partnerships at Spotify, who previously served in similar roles at NBCUniversal and Peacock. “CTV is essentially the highest growth category for where advertisers are spending [and] where the eyeballs are.”