Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Priceline spokesman William Shatner risks a beatdown from a biker gang, Seattle Seahawks quarterback Russell Wilson sings the praises of his Microsoft Surface Pro 2, and Cadillac suggests that the Escalade is the modern equivalent of an ancient Egyptian golden chariot.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Cadillac: Evolution of Luxury

Network: ABC

Show: Dancing With the Stars

Primetime Airing: May. 5, 9:07 pm EST

Kia: Vacation

Network: NBC

Show: The Voice

Primetime Airing: May. 5, 8:14 pm EST

Microsoft Surface: Russell Wilson

Network: TNT

Show: NBA Basketball

Primetime Airing: May. 5, 4:24 pm EST

Bank of America: Norm the Barbecue Champ

Network: ABC

Show: Dancing With the Stars

Primetime Airing: May. 5, 8:15 pm EST

Priceline.com: We're Cool

Network: TBS

Show: The Big Bang Theory

Primetime Airing: May. 5, 9:55 pm EST

Most Engaging

Top ads by SpotShare for the past 7 days

Fruit of the Loom: Conductor

Online Views: 479,263

Social Actions: 19,190

SpotShare: 2.97%

Samsung Mobile: Lebron App

Online Views: 2,250,271

Social Actions: 875

SpotShare: 2.18%

GoPro: Why Play Basketball?

Online Views: 380,991

Social Actions: 9,117

SpotShare: 1.55%

Samsung Mobile: Everyday Better

Online Views: 815,368

Social Actions: 613

SpotShare: 0.84%

Yoplait: Taste-Off

Online Views: 889,464

Social Actions: 57

SpotShare: 0.82%

View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss yesterday's batch of Hot Spots? They're right here.