Google’s YouTube is nearing a multiyear deal for the rights to stream the National Football League’s Sunday Ticket, according to a person familiar with the matter, in another sign of major sports moving from traditional TV to online video.
Sunday Ticket is a subscription package that lets fans watch afternoon games that aren’t on their local TV channels. The current package is carried by the DirecTV satellite service under a deal that expires this season. YouTube, owned by Alphabet Inc., has been bidding against other tech and media giants including Amazon.com Inc., Apple Inc. and Walt Disney Co.
Google has discussed paying about $2.5 billion a year to the league, or $1 billion more than what DirecTV pays, according to the New York Times.