Now, when you redeem American Express Rewards points, all your friends can know about it.
The financial services marketer, finding that many of its members like to brag about their reward redemptions, is making it easier for them to do so by creating a Facebook tab asking, "What's the most memorable thing you've picked up with Membership Rewards points -- great trip, cool gadget? Do tell!" The company also includes a deal of the week, such as 50% off the regular redemption rate for a Flip UltraHD video camera this week (at 12,400 points instead of 24,000).
The tab is one part of its new "Social Currency" campaign, in print and social media, that encourages customers to think about spending rewards points in less traditional ways. TV and online ads will follow next month, which continue the social-sharing theme by highlighting some of those clever rewards redeemers, with many of the stories gleaned directly from Facebook and Twitter posts, and include buying concert tickets online, electronics on Amazon.com, and trips to resorts around the world.