BIG MAC POACHES ON BK'S `LION KING' FRANCHISE; U.S., JAPAN GEAR UP FOR CAR TARIFF TALKS;NFL CRAFTS BRAND IMAGE IN NEW ADS;TIME WARNER CLICKS ON DIGITAL MARKETING GROUP;VASELINE INTENSIVE CARE WILL BE BACKED BY $25M; REEBOK LOSES ITS SECOND CO-PRESIDENT; M
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.