Facial recognition can be a frightening technology, posing a privacy threat so great that Google has placed a ban on any Glass apps that employ it. Yet marketers have been using the mug-reading tech for years now as part of their interactive campaigns. Privacy issues aside, once people decide to opt in, facial recognition can drive some innovative, highly entertaining advertising ideas. Check out some of these efforts below.
Virgin Mobile's Blinkwashing
Eariler this week, Virgin Mobile USA teamed up with Mother New York, rehabstudio and Greencard pictures to create this interactive Youtube video whose scenes you could change by simply blinking. It combined 25 different films, leading to a total of more than two million different combinations.