News Archive

British Junk-Food Ad Ban Rocks TV Business

The latest British move, which heavily affects the media and food marketing business, follows an earlier agreement with British advertisers banning the use of cartoon characters, licensed characters and celebrities who appeal to children in commercials. | ALSO: Comment on this article in the 'Your Opinion' box below.
November 27, 2006 05:00 AM

LONDON (AdAge.com) -- Marketers and media owners are counting the cost following U.K. regulator Ofcom's surprise decision to end junk-food advertising to all children under 16.

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