A Budweiser logo will adorn the new 650-square-foot ad sign at Wrigley Field -- whenever the Cubs choose to put it up -- under a renewed sponsorship deal between the team and beer company Anheuser-Busch InBev, reported Crain's Chicago Business.
The new multi-year partnership will make Budweiser the "exclusive" official beer of Wrigley Field, extending what has been one of the team's flagship deals for the past 33 years.
In addition to putting the Bud logo on the right-field sign, Budweiser will continue its title sponsorship of the Wrigley Field bleachers and the right-field patio area.
And under a separate deal with Anheuser-Busch, Budweiser brand signs will adorn the plaza and hotel area that the team plans to build adjacent to and across the street from Wrigley Field.
Terms of the deal were not disclosed.
The exclusive marketing rights of the new agreement mean the Anheuser-Busch family of brands will hold exclusive rights to use the Cubs logo in ads. They do not mean that you won't be able to drink an Old Style or other craft brands at the ballpark. Those "pouring rights" are determined separately between the Cubs and its concessionaire.
