COCA-COLA MOVES MINUTE MAID TO BURNETT:`FAMILY CIRCLE' JOINS `PC WORLD' FOR NEW TITLE:U S WEST OPENS NEW $40 MIL ACCOUNT TALKS:CARAT SEEKING A CEO FOR NORTH AMERICA:CAMPBELL SOUP TO TRY NEW HEALTH PRODUCTS:CHRYSLER, JEEP DIVISIONS MERGE MARKETING ST

[houston] Coca-Cola Foods has moved its $15 million Minute Maid account from Lowe & Partners/SMS, New York, to Leo Burnett USA, Chicago, the former agency for archrival Tropicana. Minute Maid has been losing ground to Tropicana and others in the orange juice category. [new york] Gruner & Jahr's Family Circle and International Data Group's PC World are teaming up to produce a special interest title, Computers Made Easy, aimed at female computer users. The magazine will charge $15,000 for a color page and will distribute 600,000 copies to newsstands Nov. 26. It's the ninth special interest title from Family Circle this year. [englewood, colo.] U S West is talking with mostly East Coast agencies about its new long-distance account, spending up to $40 million or more. Among those pitching are Deutsch; Kirshenbaum Bond & Partners; and Ammirati Puris Lintas, all New York; and Goldberg Moser O'Neill, San Francisco. Three other New York agencies are also believed to be involved. [new york] Carat North America is looking for a CEO as it ramps up U.S. operations. A division of Carat International, the media buyer is finalizing its first major U.S. acquisition, Media Buying Services International (AA, Aug. 12). The new CEO will work with Stig Karlsen, president of Carat North America. [camden, n.j.] Campbell Soup Co. is preparing to launch a new food line with natural pharmacological qualities that would make it the first major marketer to flirt with the "nutraceutical" concept. For legal reasons, the company is expected to stay away from the term nutraceutical, an industry hot button. The launch, expected within a month, is believed to have been assigned to BBDO Worldwide, New York. [auburn hills, mich.] Chrysler Corp. is consolidating its Chrysler-Plymouth and Jeep-Eagle marketing divisions. Martin Levine, Dodge Division general manager, becomes general manager at the new combined division. Ray Fisher succeeds Mr. Levine at Dodge Division, from general manager, Chrysler-Plymouth. Eagle General Manager Ed Brust will be appointed to a new, as-yet-undisclosed post. The changes aren't likely to impact Chrysler's agencies. Bozell Worldwide, Southfield, already handles Chrysler-Plymouth and Jeep-Eagle; BBDO Detroit, also Southfield, handles Dodge. More changes are expected, some as soon as this week. [houston] Compaq Computer Corp. tentatively plans to put all its U.S. fall and holiday advertising for its Presario home PC into magazines and newspapers, a reversal from last fall when the marketer moved 100% of its consumer budget into TV. The campaign breaks late this week. Spending will be less than $10 million. Separately, VP-Communications Jim Garrity categorically dismissed talk of an agency review. "We are neither reviewing nor planning to review any of our four regional ad agencies," he said. [new york] Republican presidential nominee Bob Dole, whose attacks on the Hollywood creative community over inappropriate program content are well documented, is spending $1.3 million to buy 61 :30s on daytime soap operas. Target Enterprises, Encino, Calif., has made buys on ABC and NBC, and also has requested availabilities on CBS' soaps for the candidate. [chicago] As expected, Euro RSCG Tatham named Robert Welke chairman-chief creative officer Friday. Mr. Welke had been chief creative officer at Leo Burnett USA. Tatham's Mary Baglivo was promoted from chief client officer to president-director of client services. Ralph Rydholm remains CEO. The three executives report to Steve Dworin, vice chairman of Euro RSCG Worldwide. [hudson, n.h.] Pro Player, a top sports apparel manufacturer, is said to be finalizing a broad marketing deal with Huizenga Holdings Corp., under the terms of which Pro Player would become a sponsor of the pro baseball, football and hockey teams owned by sports mogul Wayne Huizenga. The 10-year deal could also include naming rights to Joe Robbie Stadium, home to the Miami Dolphins, which would be renamed Pro Player Park. American Airlines is also believed to be hunting for those rights. [arlington, va.] Gannett said it has completed the sale of its outdoor division to Phoenix-based Outdoor Systems for $710 million. The deal, which closed for a slightly higher than anticipated amount, includes the Gannett Outdoor operations in Houston. Among those believed out of a job as a result of the sale is Don Davidson, president of Gannett Outdoor. Several hundred more employees may be let go. [NEWTON, MASS.] Cahners Publishing said it is halting publication of Digital News & Review due to the lack of an advertising base. F.Y.I. .... Jill Barad, 45, on Jan. 1 adds the title CEO to those of president-chief operating officer of Mattel, El Segundo, Calif. The title was previously held by John Amerman, 65, who remains chairman. ...PointCast, an Internet news service based in Cupertino, Calif., has awarded its $5 million account to Blazing Paradigm, San Francisco, a new agency. Its first campaign ever will include TV, print and Internet advertising. .. Kelly Green to senior VP-worldwide account director on Apple Computer, BBDO West, Los Angeles, from senior VP-management supervisor. He succeeds Tom Hanft, who left. ... Bruce MacGregor to senior VP-product marketing, L.A. Gear, Los Angeles, from president-CEO, Deja Shoe Co. He succeeds Jim Moodhe, who left. ... AIM Management Group, Houston, is reviewing its less than $5 million account. A decision is expected this fall.

COCA-COLA MOVES MINUTE MAID TO BURNETT:`FAMILY CIRCLE' JOINS `PC WORLD' FOR NEW TITLE:U S WEST OPENS NEW $40 MIL ACCOUNT TALKS:CARAT SEEKING A CEO FOR NORTH AMERICA:CAMPBELL SOUP TO TRY NEW HEALTH PRODUCTS:CHRYSLER, JEEP DIVISIONS MERGE MARKETING ST

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