Advertising News

FLAVOR IS KEY IN $10 MIL PROMO FOR MARS' STARBURST FRUIT CHEWS: PUSH INCLUDES TV COMMERCIAL, SWEEPSTAKES

JP
By:
Judann Pollack
May 18, 1998 05:00 AM

Featured Stories

Accounts in Review
12 agency reviews to know about

Marketers including Bayer, TJX Cos. and PayPal are seeking fresh agency support.

EL
By:
Ewan Larkin
12 agency reviews to know about
Agencies
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
LR
By:
Lindsay Rittenhouse
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
Sports
USTA adds Mustard to US Open campaign
JS
By:
Jon Springer
USTA adds Mustard to US Open campaign
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now