Hacked: An Asics store in Auckland, New Zealand was hacked and broadcast “adult content” from giant TV screens until employees arrived to open up on Sunday morning, reports The Guardian. The Japanese sportswear brand has apologized to anyone who saw the material.
Rebranding: The Grocery Manufacturers Association is renaming itself as the Consumer Brands Association, reports Ad Age’s Jessica Wohl. The rebrand, due in January, comes as it seeks to recover following the exodus of some of the nation's largest food marketers.
Behind the ad: If you haven’t yet seen Sandy Hook Promise’s latest powerful PSA, which puts a chilling spin on back-to-school goods for kids, you need to. Read about how it was made as Ad Age’s Ann-Christine Diaz takes a fascinating look behind the scenes.
Makeover of the day: Streaming site Twitch has unveiled a new look, writes Ad Age’s I-Hsien Sherwood, including an updated logo of a “redesigned glitch” and a new slogan, “You are already one of us.”
Campaign of the day: Marketers often team up with Airbnb for fun reasons (like the recent “stay at Downton Abbey” experience to tie in with the movie) but a new campaign from a Canadian hospital partners with the brand for different purposes. Toronto agency No Fixed Address recreated a three-hour stay in the hospital’s pediatric intensive care unit. It invited celebrities along to be the first guests, and made sure everyone got the message that the hospital is in dire need of infrastructure improvements. Read more here from Ad Age’s Ann-Christine Diaz, and don’t forget to check out Creativity’s Top 5 campaigns from last week, including a heartbreaking ad from the Born Free Foundation about South Africa’s “Instagram lions.”
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