HILL HOLLIDAY QUITS STARTER IN CREATIVE FLAP; ADVERTISING ONE TARGET OF HEALTHCARE IDEA; `ESQUIRE' WILL HAVE NUDE CENTERFOLDS; UNILEVER TO ROLL SPRAY MARGARINE; P&G'S LATEST ULTRA: MR. CLEAN, SPIC & SPAN; REEBOK SHOPPING $5M GOLF SHOE ACCOUNT; HEARST MAY