News Archive

Kohl's, JCPenney Look to Reduce Newspaper Advertising

Kohl's said that due to higher overall media costs, it will invest in what it views as more productive media, and that print insertion will decline as a percent of expenditures.
NZ
By:
Natalie Zmuda
|
n
By:
nzmuda@adage.com
August 18, 2008 05:00 AM

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