Marriage of Convenience: 7-Eleven, 'Simpsons'

CHICAGO (AdAge.com) -- Can "The Simpsons" make 7-Eleven cool? After months of speculation, the convenience chain has revealed details of its "most massive and complex" monthlong promotion for the July 27 release of "The Simpsons Movie." Starting today, the marketer will remodel overnight a dozen stores in the U.S. and Canada into the Kwik-E-Marts of the cartoon family's fictional Springfield, USA hometown.