'MATRIX' AGENTS DRINK POWERADE

Client: Coca-Cola Co. Brand: PowerAde Title: "That Idea" Agency: Wieden & Kennedy, Portland, Ore. The agent in this simulated Matrix scene asks, "Do you ever get the feeling you're living in a virtual reality dream world fabricated by artifically intelligent machines?" He advises humans to drink more PowerAde. Now. Client: Samsung Electronics Brand: Samsung Camera Phones Title: "CMP Plaza" Agency: Foote, cone & Belding Worldwide Samsung is the only company allowed to use actual footage from the new Matrix movie in its commercials. Here's one of them. Client: Canadian Publishers Assoc. Brand: Canadian Magazines Title: "Scientists" Agency: One Company, Toronto What's the best way to get a pair of antlers through a front door mail slot? Learn why Canada's magazine publishers are determined to find out. Client: General Motors Corp. Brand: 24 Hour Test Drive Title: "Sleep On It" Agency: McCann-Erickson Worldwide, Troy, Mich. Meat Loaf's classic "Paradise by the Dashboard Light" is comically resonant with GM's new overnight "test drive" program for potential car buyers. Client: General Motors Corp. Brand: Chevrolet Title: "Parade" Agency: Campbell-Ewald, Warren, Mich. Hey little Corvette baby, why don'tcha come take me for a ride? Oh, and watch out for those pigs along the way. Client: Sheraton Brand: Sheraton Hotels Title: "Epic" Agency: Deutsch Good God! This is awful. A grunge band you never heard of does a cover version of the Rolling Stones' "Let's Spend the Night Together," filmed in the faux documentary style of the Beatles' movie Hard Day's Night. It ends with band members waving from a balcony at no one below. Appropriate. Client: Gillette Co. Brand: Right Guard Xtreme Title: "Dodgeball" Agency: BBDO, New York Life is violent, right? So, why not make a deodorant commercial that glories in violence? Client: Kellogg Brand: Special K Red Berries Title: "Bus Stop" Agency: Leon Burnett Chicago Longing for a new body and better then her appointed lot in life, this poor woman must find solace in a box of cereal.

'MATRIX' AGENTS DRINK POWERADE

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