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Movie Gives Wonder Bread Exposure Worth $4.3 Million

The Wonder Bread logo appeared clear and in-focus for 11 minutes, 32 seconds during the film, which starred Will Ferrell.

NEW YORK (AdAge.com) -- When Interstate Bakeries Corp. agreed to a product-placement deal with Sony Pictures to have its Wonder Bread brand incorporated into a Will Ferrell movie, it did so with a handshake and a prayer.

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