News Archive

Movie Gives Wonder Bread Exposure Worth $4.3 Million

The Wonder Bread logo appeared clear and in-focus for 11 minutes, 32 seconds during the film, which starred Will Ferrell.
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By:
Rich Thomaselli
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By:
rthomaselli@crain.com
August 07, 2006 08:00 PM

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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