CINCINNATI (AdAge.com) -- Procter & Gamble Co. has sold its Sure deodorant brand to Innovative Brands, the same Phoenix-based orphan-brand company that bought Pert shampoo from the company earlier this year.
CINCINNATI (AdAge.com) -- Procter & Gamble Co. has sold its Sure deodorant brand to Innovative Brands, the same Phoenix-based orphan-brand company that bought Pert shampoo from the company earlier this year.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends.