News Archive

P&G Sells Sure Deodorant to Innovative Brands

Sure is the No. 1 unscented antiperspirant, said new owner Innovative Brands CEO Joe Jacober.
|
September 26, 2006 07:18 PM

CINCINNATI (AdAge.com) -- Procter & Gamble Co. has sold its Sure deodorant brand to Innovative Brands, the same Phoenix-based orphan-brand company that bought Pert shampoo from the company earlier this year.

Staying current is easy with newsletters delivered straight to your inbox.