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THEY'RE PART CAR, PART TRUCK AND NOW ALL THE RAGE: HYBRID AUTOS APPEAL TO AGING BABY BOOMERS

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April 27, 1998 05:00 AM

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Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Creator and influencer trends brand marketers need to know about right now
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