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Britney Spear's Gladiator Spot Marketer: PepsiCo Brand: Pepsi Title: "Gladiator" Agency: Abbott Mead Vickers BBDO, London Made to be broadcast in Europe only, this is Pepsi's full, three-minute 'Gladiator' spot starring Britney Spears, Beyonce Knowles and Pink. It might as well be called 'We who are about to drink salute you.' Its 'Ben Hur'-meets-MTV story line features three warriors who throw down their weapons and engage the crowd in a rousing rendition of Queen's 'We Will Rock You.' Filmed at the Coliseum in Rome, it was produced by Pierre Marcus of BBDO Worldwide and directed by Tarsem Singh. The production company was Radical Media.
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WEEK'S MOST REMEMBERED SPOT Crotch Dog Marketer: Anheuser-Busch Brand: Bud Light Title: "Good Dog" Agency: DDB, Chicago One of a number of crotch-focused Super Bowl ads, this one features two dog owners who meet near a cabin in the woods to demonstrate their animals' skills at retrieving bottles of Bud Light. The winning dog attacks the genitals of one man, forcing him to throw his bottle of Bud Light into the air. The other man catches it and smiles wickedly. This spot received the highest consumer recall score for the period of Jan. 19 to Feb. 1 in the bi-weekly Intermedia Advertising Group survey.
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Slam Marketer: Office of National Drug Control Policy Brand: Anti-Marijuana Title: "Slam" Agency: Foote, Cone & Belding, New York In what first appears to be a heated, door-slamming argument, a couple rehearses the confrontation they plan with their marijuana-smoking child. The spot is the latest in the White House campaign that has been tangled in controversy over its cost, its ad billing procedures and its fundamental effectiveness.
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