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PHARMACEUTICAL INDUSTRY ISSUES DTC AD GUIDELINES

August 02, 2005 05:00 AM

NEW YORK (AdAge.com) -- The Pharmaceutical Research Manufacturers of America released its voluntary code of conduct for the $4 billion direct-to-consumer advertising industry, calling for a better presentation of risk information and Food and Drug Administration pre-approval of all advertising, but falling well short of a mandate on the most serious issues.

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