1: "Diamonds are forever" (DeBeers)
2: "Just do it" (Nike)
3: "The pause that refreshes" (Coca-Cola)
4: "Tastes great, less filling" (Miller Lite)
5: "We try harder" (Avis)
6: "Good to the last drop" (Maxwell House)
7: "Breakfast of champions" (Wheaties)
8: "Does she . . . or doesn't she?" (Clairol)
9: "When it rains it pours" (Morton Salt)
10: "Where's the beef?" (Wendy's)
HONORABLE MENTIONS:
"Look Ma, no cavities!" (Crest toothpaste)
"Let your fingers do the walking" (Yellow Pages)
"Loose lips sink ships" (public service)
"M&Ms melt in your mouth, not in your hand" (M&M candies)