TOP NON-U.S. AGENCIES BY COUNTRY JAPAN; KENYA; KUWAIT; LEBANON; MALAYSIA; MEXICO; MOROCCO

Gross % Agency, city, equity income chg Billings Gross income and billings are U.S.$ in thousands for calendar '93; % change is computed from '92 figures. Japan 0.00874/0.00787 yen 11.1% Dentsu, Young & Rubicam Tokyo MJ 40,476 -2.2 269,676 Leo Burnett Co - Kyodo Tokyo MJ 39,575 5.8 263,843 Tokyu Agency International Tokyo MN 37,145 19.1 297,160 Nihon Keizai Advertising Tokyo NA 36,867 7.1 267,154 Ad Dentsu Tokyo/Osaka/Nagoya/Fukuoka/Sapporo MJ 28,721 4.7 210,677 Standard Advertising Tokyo NA 22,839 10.7 149,036 Grey-Daiko Tokyo MJ 14,718 5.5 106,497 Hakuhodo Lintas Co. Tokyo JV 8,602 -36.5 57,376 BSB Japan Tokyo MJ 7,675 24.6 61,400 Medicus Intercon KK Tokyo MJ 7,479 18.0 22,581 Dentsu Sudler & Hennessey Tokyo MJ 5,029 10.7 33,529 DDB Needham Japan Tokyo MJ 4,798 34.9 32,005 Morioka Hakuhodo Iwate MJ 3,636 12.9 12,224 Bozell Meitsu Tokyo MN 3,219 27.5 21,472 Saatchi & Saatchi Advertising Tokyo MJ 2,996 33.3 23,965 Dentsu Eye Tokyo MJ 2,858 NA 22,689 FCB Japan Tokyo MJ 2,341 71.5 16,349 Aomori Hakuhodo Aomori MJ 1,902 16.1 12,517 Fukusima Hakuhodo Fukusima MJ 1,406 14.6 9,503 Tokyu Manning, Selvage & Lee Tokyo MN 643 2.7 4,283 TMP Japan Tokyo MJ 480 6.7 3,200 Kobs & Draft Tokyo MJ 125 NA 1,000 Notes: Chuo Senko did not submit figures. Data shown are AA estimate s; Tokyu Agency International 24.5% owned by DMB&B; McCann-Erickson (Japan) is new name of the former McCann-Erickson Hakuhodo, now 100% owned by McCann; Sanyu, part of DIK, had 1993 gross income of $7 million. Kenya 0.01887/0.03079 shilling -38.7% McCann-Erickson (Kenya) Nairobi MJ 801 -15.6 5,343 ScanAd & Marketing Nairobi NE 632 -33.8 4,213 Ogilvy & Mather Nairobi MJ 535 NA 2,120 MCL Nairobi NE 289 10.0 2,311 Notes: MCL affiliated with Saatchi & Saatchi; ScanAd & Marketing aff iliated with Lintas Worldwide Kuwait 3.30230/0.00000 dinar 0.0% Impact & Echo Kuwait MN 1,440 NA 9,603 Notes: Impact & Echo 44% owned by BBDO Worldwide Lebanon 0.00055/0.00069 Lebanese pound -20.8% H&C Leo Burnett Co. Beirut MJ 2,044 -18.6 13,628 Saatchi & Saatchi Advertising Beirut NE 725 141.7 5,800 Idees & Communication Beirut NE 461 -36.6 2,306 Notes: Idees & Communication affiliated with DDB Needham Worldwide Malaysia 0.39023/0.39038 ringgit -0.0% Ogilvy & Mather Kuala Lumpur MJ 6,545 10.1 43,655 BSB Malaysia Kuala Lumpur MJ 5,658 78.4 45,267 McCann-Erickson (Malaysia) Kuala Lumpur MJ 4,539 -8.5 30,276 Dentsu, Young Rubicam Kuala Lumpur MJ 4,377 5.8 29,194 Lintas Malaysia Kuala Lumpur MJ 3,970 13.5 26,482 JWT Malaysia Kuala Lumpur MJ 3,191 -6.1 21,283 AP:Foote, Cone & Belding Petaling Jaya MN 2,970 3.1 19,183 Grey Malaysia Kuala Lumpur MN 2,615 33.2 17,443 Bozell Petaling Jaya MN 2,147 3.2 14,314 Leo Burnett Advertising Kuala Lumpur MJ 1,968 -53.9 13,123 KHK DMB&B Kuala Lumpur MN 1,396 -2.9 9,313 Saatchi & Saatchi Advertising Kuala Lumpur MJ 1,124 44.0 8,993 Hakuhodo Malaysia Kuala Lumpur MN 502 -31.9 2,661 Dai-Ichi Kikaku Malaysia Kuala Lumpur MN 476 NA 1,905 Euro RSCG Ball Partnership Kuala Lumpur MJ 374 -50.6 2,080 Notes: NAGA DDB Needham did not supply 1993 figures; McCann-Erickson (Malaysia) includes Universal Communications and Mutiara McCann Mexico 0.32095/0.00032 peso 0.0% McCann-Erickson Mexico Mexico City MJ 25,158 47.5 167,802 Panamericana Ogilvy & Mather Mexico City MJ 14,500 18.8 97,000 Leo Burnett Co. Mexico City MJ 14,480 27.8 96,537 Young & Rubicam Mexico Mexico City MJ 13,592 64.6 90,658 JWT Mexico Mexico City MJ 13,289 6.9 107,104 Publicidad Ferrer y Asociados Mexico City NA 13,026 26.7 86,841 D'Arcy Masius Benton & Bowles Mexico City MJ 10,225 12.9 68,202 Bozell Mexico City MN 8,511 1.0 68,464 Teran Publicidad Mexico City NA 7,318 3.5 48,784 BBDO Mexico Mexico City MJ 6,955 1.3 45,687 Arellano/BSB Publicidad Mexico City MN 6,325 9.5 50,600 Grey Mexico Mexico City MJ 6,033 -5.4 40,237 SMS de Mexico Mexico City MJ 4,982 -16.7 33,216 Foote, Cone & Belding de Mexico Mexico City MJ 4,098 0.6 27,321 DDB Needham Mexico City MJ 3,934 32.7 26,241 Lintas Mexico Mexico City MJ 3,919 18.6 26,142 Montenegro y Asociados Mexico City NA 2,542 18.9 16,946 Saffe Publicidad Mexico City NE 1,271 27.7 8,479 Dorland Global Mexico City MJ 536 NA 3,575 Saatchi & Saatchi Advertising Mexico City MJ 528 NA 4,221 Griffin Bacal Publicidad Mexico City MJ 201 NA 3,600 Notes: Saatchi & Saatchi opened a new office January, 1993; Saffe Pu blicidad affiliated with Grey. Morocco 0.12195/0.00000 dirham 0.0% Klem-Euro RSCG Rabat MJ 1,280 NA 6,951 Grey Casablanca Casablanca MJ 112 NA 750 Notes: Dollars are in thousands.

TOP NON-U.S. AGENCIES BY COUNTRY JAPAN; KENYA; KUWAIT; LEBANON; MALAYSIA; MEXICO; MOROCCO

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