But the industry is hopeful to turn that around using increased
consumer interest in home improvement and eco-friendly products,
more competition and a new government rebate program for more
aggressive marketing.
This fall especially promises to be active, with the $300
million government appliance-rebate program, modeled after the Cash
for Clunkers automobile program -- with nicknames such as Dollars
for Dishwashers -- kicking into gear. It will offer $50 to $200
back to consumers who buy Energy Star-rated appliances, and
manufacturers such as Electrolux plan to craft additional marketing
plans around the rebates. "As exciting as the program is, I can see
that manufacturers might want to start to drum up more promotions
right now," said Jill Notini, VP-marketing and communications for
the appliance industry association.
Of course, one of the best ways to drum up demand is with
efficient products and innovation. "When people look at appliances
today, they want it done faster and better, but they're not willing
to sacrifice performance," said Bob Cunningham, Haier senior
VP-major appliances. "That's our challenge."
So what happens when consumer desire meets manufacturer
innovation? Check out our list below of the top appliance
trends.
Top Trends in Appliances
GREEN MACHINES