Opinion

4 brand marketing principles behind Tokyo’s public toilet transformation

Tinted glass walls in the public toilets in Haru-no-Ogawa Community Park, designed by architect Shigeru Ban, allow users to see if they are vacant but become opaque once they enter and lock the door. (The Tokyo Toilet/Shibuya City)
AB
By:
AJ Brustein
August 09, 2024 09:30 AM

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