4 brand marketing principles behind Tokyo’s public toilet transformation
Tinted glass walls in the public toilets in Haru-no-Ogawa Community Park, designed by architect Shigeru Ban, allow users to see if they are vacant but become opaque once they enter and lock the door. (The Tokyo Toilet/Shibuya City)
The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.