Opinion

AANHPI consumers—how brands can support the community beyond campaigns

Learning about each Asian-American subgroup’s values, traditions and needs will drive a richer brand connection. (Ad Age Composite. Images: Getty Images)
UA
By:
Urvashi Ajmera
May 21, 2024 09:30 AM

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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How coffee marketers are responding to growing desire for decaf and half-caff
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Creator and influencer trends brand marketers need to know about right now
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