Opinion

Data privacy—why brands must do more to protect consumers' personal information

Car manufacturers including General Motors sold data about motorists’ driving behavior which was used by auto insurers to increase policy premiums. (Emily Elconin/Bloomberg)
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By:
Jonathan Joseph
May 20, 2024 09:45 AM

Featured Stories

Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

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By:
Parker Herren
How Tubi is positioning its ad products for buyers leaving traditional TV
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
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By:
E.J. Schultz
CMO job moves and hiring trends to watch
Events & Awards
Why Roku is skipping the NewFronts this year and what it means for marketers
Events & Awards
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By:
Parker Herren
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts
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By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch