Opinion

Hispanic Heritage Month is not enough—why brands must engage Latino consumers year-round

Hispanics represent the fastest-growing group in the U.S. with buying power expected to increase to more than $2.7 trillion by 2026. (Krakenimages.com/Adobe Stock)
SR
By:
Sol Ricagni
October 18, 2024 10:00 AM

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WPP launches rare public attack on Publicis over ad quality, escalating feud

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