With a cursory glance at the Cannes Lions festival itinerary, complete with yacht soirees and beachside panels, the prominence of AI in this year’s gathering is undeniable. One estimate places AI-related happenings at a staggering count of more than 200.
Such a strong presence naturally evokes curiosity—one that I found irresistible—about how AI might influence the selection of the world’s most groundbreaking advertising. In simpler terms, if the Cannes Juries were replaced by AI algorithms such as ChatGPT and Google Bard, which campaigns would they honor with accolades or select for the red carpet at the Palais?
I’ve twice served as Cannes Lions juror. It requires a blend of expertise, discernment, persuasive argumentation, spirited debate and even a hint of politics. To even qualify, entrants must invest in entry fees and a ton of prep. The initial list of more than 100 entries in your category is gradually narrowed down to a short list, which is eventually whittled down to a select group of winners.