Opinion

Reports of the death of the influencer economy have been greatly exaggerated

(Photo composite: Ad Age. Composite images: Instagram)
August 20, 2019 09:16 PM

I've been anticipating this for the past year and finally it has arrived. Instagram announced it was testing the effects of hiding "likes" in several markets, in an effort, it says, to “remove pressure” from users. Despite the immediate claims of many that the move would kill the influencer economy, I like it. It's good for Instagram, it’s good for brands and, ultimately, it’s good for the people using the platform.

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