Opinion

DE&I in the supply chain—4 ways marketers can cultivate diversity

Marketers need a well-defined strategy and a robust tracking mechanism to measure progress against diversity goals. (Adobe Stock)
August 16, 2024 10:00 AM

Data has consistently shown that supply chain competitiveness benefits from supplier diversity programs, even in a challenging economy. What’s more, brands are positively impacted when both companies and consumers spend their dollars in alignment with their values. Marketing’s core skills center around connecting behavior and value, so who better to make a case for equity and inclusion than the very experts who surface need, stimulate emotion, and incite action every day?

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