Opinion

Why agencies should get out of the service business

Hourly billing creates a vicious cycle in which the agency wants more hours and the client wants fewer. (minicase/Adobe Stock)
TW
By:
Tim Williams
October 10, 2024 09:30 AM

Featured Stories

Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

JN
By:
Jack Neff
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EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
WPP launches rare public attack on Publicis over ad quality, escalating feud
AI
AI search is upending the PR industry—how brands and agencies need to adapt
BD
By:
Brandon Doerrer
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AH
By:
Asa Hiken
AI search is upending the PR industry—how brands and agencies need to adapt
Agencies
TBWA\Chiat\Day plots its next chapter with slew of executive hires
EL
By:
Ewan Larkin
TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
MF
By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025