Dhanusha Sivajee is chief marketing officer at The Knot Worldwide, the umbrella group for wedding planning sites The Knot, WeddingWire and Bodas—and other relationship milestone brands including The Bump, The Nest and Lasting.
In this episode of the “Ad Block” podcast, Sivajee talks about her love of themed costume parties, which she throws regularly at her house in Westchester. (Sorry, The Knot employees, no co-workers allowed.) She and her husband have held masquerade balls, prohibition bashes and ‘80s parties.
“We take ourselves too seriously,” she says. “I love getting people together and saying, ‘You’re going to be so and so today.’ You can just live out whatever fantasy you want to live out. You can be whoever you want to be today.”
These are adults-only soirees, so no kids allowed. “I turn people away if they don’t come dressed up. These are my friends, they should know better,” she says. “There’s no room for lameness at my parties.”