After a disastrous 2020 that saw revenue for travel brands plunge, consumers are beginning to think about taking trips again. Yet while leisure travel is trickling back, business travel has yet to recover.
Last year, worldwide ad spending for 23 travel companies fell 60%, according to Ad Age Datacenter, which found that travel revenue declined 62%. Now, brands such as American Express Travel and Tripadvisor report seeing an uptick in inquiries and website traffic. Yet safety is a priority for all leisure travelers.
“We’re starting to see some interest,” says Audrey Hendley, president of American Express Travel, on the latest episode of the “Marketer’s Brief” podcast. “The pandemic has really redefined luxury travel for customers,” she added, noting that personalized experiences, high cleanliness standards and privacy are some of the new areas of focus.
American Express Travel helps card holders book trips.