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Behind PNC Bank’s ‘Brilliantly Boring’ campaign, its first with AOR Arnold

PNC's new campaign stars Chris Diamantopoulos. (PNC Bank)
July 03, 2024 10:00 AM

In business for nearly 160 years, PNC Bank recently decided to use its history to its advantage in a new brand campaign. “Brilliantly Boring,” the bank’s first work from new agency of record Arnold, taps into PNC’s reliability over the years by showing that having a trustworthy bank leaves one free to pursue more fun activities.

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