This back-to-school season is one for the books. After a year in which few children were in actual classrooms, most of America is returning to in-person learning this fall and brands are ready. Retail experts expect record consumer spending and many marketers have said they will be investing more in advertising and running campaigns earlier and longer than ever before.
American Eagle Outfitters is joining the push with the debut of its back-to-school campaign this week. A 30-second spot, “Future Together. Jeans are Forever” celebrates the reunion of friends as they gather together for the start of the school year. The spot includes actors Caleb McLaughlin and Jenna Ortega alongside influencers such as Addison Rae and Chase Stokes.