Many e-commerce players got a boost during the pandemic as consumers under lockdown turned to new ways of shopping. Yet StockX, the online resale platform founded five years ago, tapped into more than just customers eager for easy shopping. The site has made a name for itself as a culture destination, where consumers can buy and sell products according to their passions and hobbies. StockX recently expanded beyond sneakers into categories such as trading cards and apparel.
“[It’s] this notion of sitting in the bullseye of current culture,” says Deena Bahri, who joined as chief marketing officer two years ago, on the latest episode of the “Marketer’s Brief” podcast. “Unlike other platforms, we really curate products that are representative of what’s happening right now and what captures the heart and mind of the next-gen consumer.”