One of the biggest consumer changes spurred by the pandemic is the shift to working from home for millions of Americans. Yet as coronavirus vaccines roll out, many companies are inviting their workers back to the office.
Whether at home or in the office, consumers still need office supplies. Daniel Reilly, VP of brand and product management at Staples, has spent recent months trying to foster stronger connections with customers for the 10 owned brands he manages. While these brands, including Tru Red and Coastwide Professional, sell at Staples, they also sell at outside retailers including Amazon, Walmart and Target.