When Tara McRae rejoined Puma earlier this year after departing eight years ago, she noticed that a lot had changed. The brand had entered the basketball category, which has massive growth potential, and doubled its North American revenue. It was also investing in new marketing with creators and influencers.

For McRae, who is now senior VP of marketing and brand strategy for North America, such changes represent an opportunity.

“The marketing playbook or what worked for the brand when I was here last, it’s totally different,” she said, speaking on the latest episode of the Marketer’s Brief podcast. “Puma has always been in the forefront of trying new things, especially when it comes to the brand, but especially in marketing, which has always been really exciting.”

One of McRae’s current tasks involves building upon Puma’s “See the Game Like We Do” brand campaign, which rolled out earlier this year under the “Forever. Faster” tagline and aired during the summer Olympics. Last month, Puma debuted a chapter of the campaign focused on the basketball category.

The new chapter features basketball players Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball and Tyrese Haliburton.

McRae noted her arrival coincided with the results from the Olympics push.

“I got to come in at the tail end of that and not only see what had happened with the campaign but see the results of it, which is why I think we’re very excited because the needle did move and we’re very excited about how we take that and evolve that as we head into next year,” she said.

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On the podcast, McRae also discusses how Puma chooses its brand collaborators such as Rihanna and A@AP Rocky and ambassadors including Stewart and offers insight on what’s coming up from Puma for the holidays.