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Volvo’s marketing head on fixing female representation in auto ads

Volvo partnered with Girl Gang Garage for a recent campagin. (Volvo)
May 03, 2023 09:00 AM

Janique Helson, head of brand marketing at Volvo Car USA, isn’t just a brand expert. She’s also a bit of a gearhead whose love of cars includes a passion for driving a vintage 1966 Volvo. “It’s beautiful. But whenever I drive it, people always say to me, ‘Oh, is that your husband's car?’” she said. “It really offended me.”

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