Scott Brinker, the 'godfather of martech,' on marketing during a global pandemic

If marketing technology had a Mount Rushmore, Scott Brinker’s face would be carved somewhere into the granite. Brinker is editor of Chief Martech, a publication that covers all things marketing technology. He’s the face of the three-day event known as the Martech Conference. And he’s responsible for the widely popular Marketing Technology Landscape, his version of Terence Kawaja’s LUMAscape­—iconic graphics that describe the digital advertising and martech industries, respectively. For these and other accomplishments, Brinker is widely referred to as the “godfather of martech.”