Subscribe
Opinion

Failure to Build Brands Is Hurting the Economy, GroupM's Irwin Gotlieb Says

By:
July 31, 2017 12:00 PM

A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.

Featured Stories

Newfronts
How TikTok aims to connect with brands at NewFronts
Newfronts

TikTok is getting ready to pitch to brands at its yearly NewFronts on Tuesday.

GS
By:
Garett Sloane
How TikTok aims to connect with brands at NewFronts
Newfronts
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
PH
By:
Parker Herren
Why Roku is skipping the NewFronts this year and what it means for marketers
Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts
GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
ES
By:
E.J. Schultz
CMO job moves and hiring trends to watch

Latest News

US seeks forced sale of Google ad technology products
Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy
Chuck Porter, copywriter—why the former CP+B chairman is back, writing ads for tequila
AI won’t replace creatives who connect with judgment, instinct and emotion
Staying current is easy with newsletters delivered straight to your inbox.

See More in Opinion

Why agencies must act like brand growth partners in a volatile market
AI won’t replace creatives who connect with judgment, instinct and emotion
Why creative judging needs to evolve as fast as AI-generated work
Five ways to keep your creative team sharp
Staying current is easy with newsletters delivered straight to your inbox.