Come to Mardi Gras; It's My Tweet

I'm conducting what I believe to be the first large-scale Twitter experiment and you can play along. If you choose to do so, you'll get a live (visual and verbal) stream of Mardi Gras beginning Feb. 20, and finishing on Fat Tuesday via my Tweetstream. Armed with only an iPhone and a mobile Twitter client, yours truly is going to live tweet the entire five-day melee that is Mardi Gras. One important note: If you're hoping to see lots of pics of a certain female body part, move on because this is a PG show (and, frankly, that has been done to death). No, my Mardi Gras stream will be an in-depth look at the Mardi Gras you never see on TV or websites. A Mardi Gras filled with fun, food and, yes, plenty of beverages. We'll answer questions like "what's up with all the ladders?" and others that I'm sure folks will Tweet in. We'll be sending pics of floats, frivolity and anything else that just looks damn interesting. And let's face it, come Monday and Tuesday of next week, when all of you are reading another installment of Ad Age as you sit in your office working, you're going to wish for a little distraction. And I'll be providing it to everyone that follows @TomMartin. Let me be clear. I'm doing this for two reasons. First and foremost, because it just seems like an interesting thing to do. But second, because at the end of my little test, I'm going to do a bit of analysis and report that information back here in a future Ad Age post so we can all get a bit smarter about Twitter. Heck, that alone ought to be reason enough to play along, don't you think? And there you have it. The world's largest free show on earth just got larger via Twitter. If you want to see what it is all going to be about, and you are on Twitter, just find @TomMartin and start following me. If you're not on Twitter, you'll need to get an account. But don't fret, that takes all of 30 seconds. Here's your first lesson. So sign up now and be sure to tell a few friends by e-mailing this article to your network, posting it on your Facebook page and tweet it out to all of your Twitter friends. See you on Friday. ~ ~ ~ Tom Martin is president of Zehnder Communications, with offices in New Orleans and Baton Rouge. He can be reached at Tom.Martin@z-comm.com. Or follow him at @TomMartin.

Come to Mardi Gras; It's My Tweet

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