Bart Cleveland, partner, creative director, McKee Wallwork Cleveland, Albuquerque,
Bart is Creative Director and a partner of McKee Wallwork Cleveland. Over the last two decades, his work has included branding campaigns for Coca-Cola, CNN, The Ritz-Carlton Hotel Company and Dow in markets across the globe. Bart has previously worked at agencies such as Fahlgren and Saatchi & Saatchi, and in 1998 joined Sawyer Riley Compton as Sr. VP-executive creative director. He is a frequent guest lecturer at many of the country's leading creative advertising schools. Bart's work has received hundreds of awards for creativity both nationally and internationally including The One Show, CA, D&AD and Clios.
Noelle is the VP-business development at SS+K, the New York agency whose clients include Song, the Lance Armstrong Foundation, Visa and the New York Knicks. At SS+K as well as J. Walter Thompson, Publicis and Euro RSCG, she has spent the last 12 years pitching ad accounts for everything from babies to beer to Beano. A graduate of DePaul University with a degree in journalism, Noelle is an information junkie and also a "cultural hunter" for both SS+K and several other trend groups and Web sites. She's currently working on a new webzine venture called forwardnation.com and finds herself in constant search for the path less traveled and the perfect glass of bourbon.
Marc is the president of The Brownstein Group, which was started by his father, Berny Brownstein. After a decade cutting his teeth as a copywriter for BBDO/Doremus and Ogilvy & Mather, working on AT&T, AmEx, Sports Illustrated, Hershey Foods, and Campbell Soup, Marc joined his father, becoming president of the agency. He has added key talent and services: Fingerprint Interactive, a digital brand identity firm; public relations; and a Seattle office. Among its staffers, the agency is known for its wine & cheese happy hours, bowling competitions, field trips, a Microsoft Xbox and a new roof deck with a spectacular view of Center City Philadelphia.
After making $8 an hour as the worst on-air "talent" in the history of Portland radio, Doug made the wise choice to pursue the advertising side of the business in the mid-90s. Doug spent six years at Rose City Radio, and then moved to Entercom to work on client campaigns, new business development and listener content/experiences. His agency, xhang creative, is not only lower case, but it serves as a creative consultancy focused on the spirit of collaboration and industry advocacy. Doug's career ambition is to be recognized as having the second best hair (behind Alex Bogusky) in advertising. He will also help you plan one heck of a Pacific Northwest holiday if you ask.
Peter Madden founded AgileCat in 2000 as a marketing agency specializing in corporate identity, brand marketing, advertising and design, public relations, and website development. As an expert in Public Relations, Madden has placed his clients in major publications such as The Wall Street Journal, The New York Times (cover), USA Today (cover), Financial Times, Red Herring, Fortune Magazine, Time, Hollywood Reporter and Variety, and many of the top regional daily newspapers. Madden is an accomplished jazz musician and performs with some of the top performers in Philadelphia. He applies the improvisation techniques learned through jazz performance to business and presentation styles with both current and prospective clients.
Eric is the managing partner of Webber/McJ Communications, an Austin-based agency specializing in communications consulting, public relations and reputation management. The firm opened its doors in January of 2007 and is quickly assembling a roster of clients in industries including hospitality, beer, public affairs, financial services, travel, film/audio production and advertising. Eric began his career as a research assistant at ad agency GSD&M in 1981 while a student in the Advertising School at the University of Texas. He eventually left for stints in New Orleans, Indianapolis (twice) and Ft. Worth, working in development and public affairs. In 1998 he came back to GSD&M to become the agency's Communications Director, responsible for all internal and external communications. He held that position for nine years and was with the company as it grew to be one of the largest, most respected ad agencies in the country with 900 people and annual billings of $2 billion.
As founder of Woodbine, Maureen has never had a typical day at the office (which happens to be a 106-year old house). Her ability to integrate the explosive personalities and talents of the 30 dreamers who call themselves Woodbinians has made it one of the South's premier branding agencies specializing in marketing to women in categories like apparel and home fashion, financial and destination marketing, as well as one of "The Best Places to Work." With shelves of awards including an EFFIE and One Show Pencil, this naturally-caffeinated CEO fights to make brands such as Hanes, Lowe's Home Improvement, Piedmont Federal, Center for Creative Leadership, Levolor Home Fashions, the Cape Fear Coast and Bonzini USA, stand for something bigger than just their products. Never forgetting her fine-art roots, Maureen shows her personal mixed media work in a virtual gallery.
Lorenzo is responsible for leading a team of designers specializing in creating client-centered branding, corporate identity, collateral, packaging, environmental, interactive and advertising campaigns for a diverse array of national and regional clients. Rome & Gold Creative opened up shop in 1998 and quickly developed work that garnered recognition and accolades; and over the course of the last decade, have continued to passionately design and develop brands that work. Lorenzo's projects have been featured in numerous consumer, design and trade publications. His work has also been recognized with several prestigious awards from many of design and advertising's leading organizations including Print, Addy's, How, AGDA and AIGA.
Olson started her communications career in New York writing advice to lovelorn teenagers at Seventeen. She moved up the creative ranks at Ayer, Needham and JWT in Chicago, then was executive creative director of Ketchum/San Francisco for nearly a decade. In 1996, she and another tall copywriter, Lynda Pearson, opened their own shop, calling it Amazon after a name that had been applied to them from time to time, not always approvingly. The agency has long-standing relationships with Procter & Gamble, Kashi/Kellogg's and the Girl Scouts. The Publicis Groupe bought a minority share in 2002.
Ahmad Islam is the co-founder and managing partner of commonground, a Chicago-based cross-consumer marketing agency that has developed award-winning marketing programs for clients such as Miller Brewing Company, Barton Brands, Nike, Mercedes Benz, Sprite and Quaker. Prior to co-founding commonground in 2004, Ahmad was Vice President, Director of Multicultural at Leo Burnett where he was responsible for the U.S. Army business. He also managed the work of five multicultural agency subcontractors hired to execute Hispanic and African-American marketing programs. A native of Springfield, Ohio, Ahmad graduated from Miami (Ohio) University in 1992 with a Bachelor's degree in business psychology. Ahmad earned a Master's degree in Science in Sports Management from West Virginia University.
Gary is an award-winning creative and sales promotions professional with over 18 years of experience managing some of the largest marketing and creative assignments for several Fortune 100 companies in the United States including Miller Brewing Co., PepsiCo, General Motors, Verizon Wireless, America Online, Gatorade, Nextel, Church's Chicken, among many others. His efforts have helped these companies globalize their strategic communications plans and successfully implement tactics that have helped these advertisers capture or maintain their share of voice in very competitive category segments. He has worked and lived throughout Latin America and managed major productions in Canada, Brazil, Argentina, M�xico, Chile, Puerto Rico and in every major city in the U.S. He is also the only Latino Creative Director to have his award-winning television spots air during highly-rated programs such as the Super Bowl (Miller Lite), MLB World Series (Chevy) and MTV Music Awards (Pontiac).
John Barker is president-chief creative officer of lifestyle advertising agency Barker/DZP. With expertise in entertainment, luxury goods, green marketing and financial services, Barker/DZP focuses on distinguishing products and services based on consumer lifestyle aspirations. Clients include Procter & Gamble, Microsoft, Bloomberg, The History Channel, Time Warner, Viacom, eDiets.com and Hastens. Barker/DZP is one of the fastest growing independents in the east and was selected as one of the HOT 100 fastest growing new small businesses in America by Entrepreneur and PricewaterhouseCoopers
A visionary and vibrant leader, Nancy Kramer built an award-winning and influential digital marketing agency that serves Fortune 500 clients -- including P&G, Wal-Mart, The Coca-Cola Company and HP -- driven by an open, collaborative culture where employees feel valued. With a lifetime goal of owning her own satellite, Kramer motivates and inspires through her driving belief that anything is possible. Her agency is renowned for its expertise in the evolving roles of web-empowered consumers. Their second groundbreaking brand-marketing book, "The Open Brand: When Push Comes to Pull in a Web-Made World" (New Riders), will be in stores March 2008.
Tom is a 16-year veteran of the marketing industry who is happiest when he is poking and prodding others to explore new ideas and ways of thinking -- a challenge he poses daily to his team of 30+ employees at Zehnder Communications. He spends most of his days helping the agency's clients immerse themselves in their consumers' worlds to uncover hidden insights and opportunities that can be exploited to achieve their business goals.
Tom is a frequent lecturer on marketing topics including general branding talks, as well as specific talks such as Actions Speak Louder Than Words, Learning To Talk The Talk, Micro-Content and Creating Brand Passion.
Tom is an active member of the American Marketing Association where he most recently served as the President of the New Orleans Chapter. He holds a degree in advertising from the University of Texas at Austin and rumor has it he once starred alongside Tyler Florence on an episode of Food 911 which aired nationally on the Food Network.
Over the last 20 years, David has been one of the most recognized art directors in the advertising industry. He began his career at Ogilvy & Mather, working at their Houston, San Francisco and New York offices. He then joined Wieden & Kennedy and played a critical role in creating the Nike "Just do it" campaign. David has also worked as executive creative director-executive VP for DDB Needham, Chicago. David joined tbd after running an independent advertising consulting business based in Central Oregon for national and international agencies in New York, Paris, San Francisco and Dallas since 1993. Over the course of his career, David has worked on names such as American Express, Bud Light, BMW Motorcars, General Mills, IBM, Johnson & Johnson, McDonalds, Subaru and many more.
Prior to joining Jen was in strategic planning at Wieden & Kennedy for nine years, two of which she spent in WK's London office where she drank a lot of tea and did her best to set the record straight about what Americans are really like. She did not pick up an English accent. In her time at WK, Jen got to know some big, iconic brands like Starbucks, Miller, Diet Coke, Revlon, Royal Bank of Scotland and Foster's. She also worked with some small but feisty brands like Powerade, Allsteel, and Belvedere Vodka. She rode the dot come wave with Alta Vista, helped to develop a global new product for the Coca-Cola Company and aided in the relaunch of a classic, Miller High Life. On a good day Jen finds time to swim laps at the pool, take her dog to the park and cajole her husband into cooking something fabulous for dinner.
Phil launched PJA Advertising and Marketing in 1988. Starting with 240 square feet of office space, a smaller checkbook and two freelance employees, PJA has grown into one of the largest independent agencies in the Northeast with 50 employees and offices in Cambridge and San Francisco. Two-time BtoB Agency of the Year winner, PJA has worked with some of the great technology and healthcare brands including Trend Micro, Novell, GE Healthcare, IBM, and Agilent. Today, Phil is expanding the agency from BtoB to BtoC and challenging every assumption about what an agency should be. He takes great comfort knowing that he has made every possible mistake possible and the agency continues to thrive and grow.
On the continuum of Jack-of-All-Trades to Renaissance Man, Wegs hopes to fall closer to the latter than the former. At different points he's worked as a copywriter, an account guy and a planner on accounts such as American Airlines, Anheuser-Busch, Domino's, Nationwide Insurance, the Dallas Cowboys and Verizon. Today, Wegs is at LatinWorks, an Austin-based agency pioneering the multicultural space.
A Biggs/Gilmore copywriter for the better part of the 1990s, Andy returned to the agency in 2001 to help lead the agency in its transition to a digital powerhouse.
During his tenure at Leo Burnett Technology Group in Boston, he picked up experience on accounts including KPMG Consulting, Allaire Software (a division of Macromedia) and CMGI. Andy now heads a department of writers, art directors and interactive designers who create digital experiences for clients such as Kellogg, Kimberly-Clark, Premera Blue Cross and IMAX.
Andy holds a bachelor's degree in advertising and promotion from Western Michigan University.
After a decade at Ogilvy & Mather in NYC and London, managing business for Gillette/P&G, AT&T & IBM, Milan decided to leave the big shops to pursue the life of an agency entrepreneur. While leading the growth of GyroHSR's NYC office as president, Milan decided that it was San Francisco that had the right balance of innovative energy, creative talent and adventurous spirit so he and his family packed-up and headed west. Milan connected with some kindred spirits at Real Branding where he now leads efforts to grow the digital agency here in the US.
Jennifer Modarelli is the owner and principal of White Horse, a 29-year old digital marketing agency specializing in the convergence of emerging and traditional media to create immersive web experiences. Modarelli joined White Horse in 1998 as its general manager and acquired the company as a principal owner in 2000. Since then, she has built White Horse into a nationally recognized full-service digital agency serving national clients including: Microsoft Corporation, Cisco Systems, Celestial Seasonings, Hormel, Nautilus Inc., Columbia Sportswear, Tektronix, Providence Health System and Papa Murphy's.
Karen Albritton has 25 years of experience spent exclusively in small and mid-sized agencies. She helped Raleigh-based Capstrat, now one of the largest independent agencies in the Southeast, expand its services and double in size. Today she oversees day-to-day operations for the 75-person firm and is a central figure in its strategy, management, and business development efforts. Recently selected as one of the Triangle's Businesswomen of the Year by the Triangle Business Journal, Karen earned her BA in journalism and political science from the University of North Carolina at Chapel Hill.
Howard is a master of his craft. His considerable consumer writing expertise has received numerous awards, including the Rx Club, Mobius, Addy, New York Festivals, The One Show, and Effie. Before joining Palio, Margulies was a creative director at Duncan & Associates in Los Angeles, where he wrote and produced TV and radio campaigns for Albertsons and Sav-on Drugstores. Prior to this, he was a writer for numerous network television shows and an associate creative director at several agencies, including Bozell, JWT, and FCB. He is also a registered respiratory therapist with a decade of clinical and administrative experience.
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